JAYNA COOKE
Rocks vs Sand: Lessons on Entrepreneurship with Jamie O'Banion, Co-Founder of Beauty Bioscience
When Jamie O’Banion turned 10 years old, her father, Dr. Terry James, invited her on a business trip to his new skincare lab in Germany....
From The Inside Out: Bobbi Brown On Entrepreneurship, Beauty and Health
In 1991, a young makeup artist challenged the overdone style of the time with a more natural look. Her company, Bobbi Brown Cosmetics,...
Fewer Trophies, More Mistakes: Flywheel Sports CEO Sarah Robb O’Hagan On The Entrepreneurial Spirit
In 2016, Sarah Robb O’Hagan resigned from a top job at Equinox to answer a question: Why were young employees becoming so afraid of...
Entrepreneurship from a Hospital Bed: How Monica + Andy Changed Retail for Babies
As a new mom, I’ve been wrestling with the challenge of leading a tech startup while raising a daughter. It turns out I’m in good...
If You Aren’t SPIN Selling, It’s Time to Start (Part I)
I am not a big reader. I prefer to learn from actions and experiences. However, there is one book I make mandatory for EVENTup’s...
You Can’t SPIN Email, But You Can SWIM INC (Part II)
In May, when I recommended the book SPIN Selling, I hinted at a problem: SPIN isn’t made for email. Here in Part II, I’ll deconstruct the...
Own Your Happyness: A Q&A With Chris Gardner
If you believe that ideas and attitude can change a life, then this interview is for you. My guest, Chris Gardner, is the subject of The...
Myth Busters, Startup Edition: A Q&A with Lightbank’s Rick Zullo
If you’re skeptical of mainstream advice about entrepreneurship – or want to be – Rick Zullo is your man. As a Principal at Lightbank, a...
School of Hard-Knocks: A Q&A with Top Chef Fabio Viviani
If you watch Bravo’s Top Chef, you no doubt remember Fabio Viviani, the charismatic Italian named “Fan Favorite” in Season 5. And if...
Innovating For The Mass Affluent: A Q&A With JetSmarter CEO Sergey Petrossov
Most consumer tech startups try to make inexpensive services for a broad market – but a few take the opposite approach. JetSmarter,...
Just Be Human! A Q&A With Aaron Frazin
Sales has never been harder despite all the technology that was supposed to make it easier. We compete in an environment where attention...
5 Ways To Screw Up A Client Relationship
I once took it for granted that businesspeople would treat each other with respect and integrity. From years in sales and my work as CEO...
Moneyball-Style Sales Management: A Q&A With Jeff Fotta
In the sales game, it’s easy to become trapped by the inertia of what worked. We become resistant to new ideas and approaches that would...
How To Be A Better Salesperson: Lessons From A Badger
Deep in the servers of YouTube, there’s a thigh high, furry little omnivore who exemplifies everything we love and hate in obnoxious...
'Fooda' Fight: An Interview With Dustin Lasky And Shane Jones
Around 2006, two guys joined the sales team at Echo Global Logistics, where I was in charge of training new recruits. Six months later,...














