JAYNA COOKE

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Is It Worth Sharing? Corbett Drummey And The Question That Built Popular Pays

“In 2013, Corbett Drummey left his job at a top advertising agency with $3K in savings. He and co-founder Allan Holmes decided to go ‘all...

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Rocks vs Sand: Lessons on Entrepreneurship with Jamie O'Banion, Co-Founder of Beauty Bioscience

When Jamie O’Banion turned 10 years old, her father, Dr. Terry James, invited her on a business trip to his new skincare lab in Germany. ...

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From The Inside Out: Bobbi Brown On Entrepreneurship, Beauty and Health

In 1991, a young makeup artist challenged the overdone style of the time with a more natural look. Her company, Bobbi Brown Cosmetics, so...

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Fewer Trophies, More Mistakes: Flywheel Sports CEO Sarah Robb O’Hagan On The Entrepreneurial Spirit

In 2016, Sarah Robb O’Hagan resigned from a top job at Equinox to answer a question: Why were young employees becoming so afraid of failu...

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Entrepreneurship from a Hospital Bed: How Monica + Andy Changed Retail for Babies

As a new mom, I’ve been wrestling with the challenge of leading a tech startup while raising a daughter. It turns out I’m in good company...

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If You Aren’t SPIN Selling, It’s Time to Start (Part I)

I am not a big reader. I prefer to learn from actions and experiences. However, there is one book I make mandatory for EVENTup’s salespeo...

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You Can’t SPIN Email, But You Can SWIM INC (Part II)

In May, when I recommended the book SPIN Selling, I hinted at a problem: SPIN isn’t made for email. Here in Part II, I’ll deconstruct the...

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Own Your Happyness: A Q&A With Chris Gardner

If you believe that ideas and attitude can change a life, then this interview is for you. My guest, Chris Gardner, is the subject of The ...

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Myth Busters, Startup Edition: A Q&A with Lightbank’s Rick Zullo

If you’re skeptical of mainstream advice about entrepreneurship – or want to be – Rick Zullo is your man. As a Principal at Lightbank, a ...

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School of Hard-Knocks: A Q&A with Top Chef Fabio Viviani

If you watch Bravo’s Top Chef, you no doubt remember Fabio Viviani, the charismatic Italian named “Fan Favorite” in Season 5. And if you’...

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Innovating For The Mass Affluent: A Q&A With JetSmarter CEO Sergey Petrossov

Most consumer tech startups try to make inexpensive services for a broad market – but a few take the opposite approach. JetSmarter, found...

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Just Be Human! A Q&A With Aaron Frazin

Sales has never been harder despite all the technology that was supposed to make it easier. We compete in an environment where attention ...

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5 Ways To Screw Up A Client Relationship

I once took it for granted that businesspeople would treat each other with respect and integrity. From years in sales and my work as CEO ...

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Moneyball-Style Sales Management: A Q&A With Jeff Fotta

In the sales game, it’s easy to become trapped by the inertia of what worked. We become resistant to new ideas and approaches that would ...

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How To Be A Better Salesperson: Lessons From A Badger

Deep in the servers of YouTube, there’s a thigh high, furry little omnivore who exemplifies everything we love and hate in obnoxious sale...

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'Fooda' Fight: An Interview With Dustin Lasky And Shane Jones

Around 2006, two guys joined the sales team at Echo Global Logistics, where I was in charge of training new recruits. Six months later, t...

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